playclothes

Divisionwest just picked up a new brand...playclothes. I have seen playclothes pop up on karmaloop.com but it didnt spark my eye until I saw it on the rack. They are centered around the aspect of wearing playclothes whenever necessary whether it be at work or during play. Using bold graphics and logo tags on the sleeve of the shirt, playclothes entered the streetwear market stylishly (that may not be a word). Another perk is their interactive website and webstore. It has a playful syle and makes the average consumer want to explore the whole thing.
http://playcloths.com/front/index.php